Brand Coordinator: Fair State Brewing Cooperative

Fair State Brewing Cooperative is seeking a full-time Brand Coordinator to join our Brand Experience Team in St. Paul, MN. We have grown significantly in the last year, and we are looking for an experienced team member to help drive the next phase of our growth.

Fair State is one of a limited number of cooperatively-owned breweries in the US. We began operations at our Northeast Minneapolis brewery/taproom in August 2014 and added a large production brewery in St. Paul, MN in 2017. We focus on traditional lager beer, sour beer (ranging from kettle sours to 100% barrel-fermented mixed culture beers), and hoppy beers. By the end of 2018, our products will be available in Minnesota and adjacent states, as well as a handful of markets on the Eastern Seaboard and the West Coast. As a member-owned cooperative, we take our seriously our ability to positively impact the communities in which we do business through our events programming, our approach to doing business, and Fair State Cooperates, our philanthropic and volunteer program.

We continue to operate the taproom and original brewery in Minneapolis, but we now perform most of our brewing and packaging for distribution in Saint Paul, which is also where our marketing and administrative staff are located. Our staff is mostly based in the greater Minneapolis-Saint Paul metro area and to date has largely focused on executing in Minnesota and Wisconsin.

We are looking for an experienced, hardworking communicator to build our brand by producing events, events and marketing efforts and contribute to our vision. The ideal candidate will have extensive experience planning events from start to finish, and managing relationships with stakeholders.

Responsibilities

Events Production

  • Build and adhere to an event budget

  • Coordinate with vendors, staff, volunteers, and stakeholders

  • Create and distribute event listings for social media, external event calendars, and ticketing website

  • Recruit and train staff for events, as needed

  • Manage event set up, tear down, and staffing

  • Plan event logistics; create floorplans, apply for applicable city permits

  • Develop clear and rigorous work plans with accountability, timelines, and metrics

  • Manage physical inventory of equipment, supplies, and product

  • Track key event performance areas and identify successes and areas for improvement

Storytelling

  • Conduct interviews with brewers, customers, employees, and business partners

  • Conduct independent research on styles, trends, history, and technique in craft beer

  • Use storyboarding, brainstorming, and facilitation techniques to uncover and clarify the stories behind what we do

  • Write clear, accurate, error-free copy in the voice of the brand for a variety of formats and channels

  • Create clear and effective graphics where appropriate (e.g., charts, process flows, tables) to inform and equip employees and business partners

  • Create polished and error-free final deliverables, including blog posts, newsletters, emails, social media posts, web pages, posters, presentation decks, letters, and signs.

Digital Marketing

  • Develop and execute email marketing campaigns. Evaluate and adapt campaigns based on email deliverability, open rates, and CTRs.

  • Gather data to benchmark marketing performance, test new approaches, and capture impacts.

Desired Skills and Experience

2+ years of experience planning large-scale events

Experience with WordPress, Squarespace, and Mailchimp

Strong skills in Adobe Creative Suite – especially Photoshop/Illustrator

Strong Microsoft Office skills, including Word, PowerPoint, and Excel

Audio, and/or video production and editing

Knowledge of, and passion for, craft beer, cooperatives, and philanthropy

Strong analytical and quantitative skills — you use data and metrics to back up assumptions, test hypotheses, and evaluate results

Strong attention to detail, curiosity about what works and what could be, and willingness to continually learn

Ability to manage complex projects and to communicate with stakeholders

Commitment to following company policies and procedures

Excellent judgment, outstanding professionalism, and exemplary communication and teamwork skills

Requirements

At least 21 years of age as of the time of application

Able to sit and stand for prolonged periods

Able to read, follow, and give oral and written English instructions

Able to communicate succinctly, clearly, and persuasively in written and spoken English

Able to occasionally lift/carry heavy objects (55 lbs.) safely above waist-level

Able to work in a factory environment which may be loud, hot, humid, cold, or slick

Able to work in a fast-paced environment with high-pressure deadlines and time constraints

Able to engage with diverse audiences to effectively develop partnerships and represent our brand

Able to deal constructively with conflict and disagreement

Valid driver’s license and ability to pass insurance driving record review

This is a full-time hourly position. As a full-time employee, this role will also be eligible for the following benefits:

Paid holidays (New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, the day after Thanksgiving, Christmas Day)

Paid Time Off, which can be used for any purpose and is accrued at a rate of 0.0769 hours of PTO per hour worked (4 weeks per year)

Health insurance for employee, spouse, and dependents, with a portion of employee and dependent premiums paid by Fair State

Dental and vision insurance, with 50% of employee and dependent premiums paid by Fair State

Short- and Long-Term Disability, Accidental Death & Dismemberment, and life insurance coverage, with 100% of premiums paid by Fair State

Simple IRA with employer matching up to 3% (eligible in 2020)

Flexible savings account for medical and dependent care

Employee Assistance Program

Employee beer stipend

Discounted membership in our cooperative after 6 months of employment

Merchandise and beer discounts

Credit for clothing merchandise at hire

This is an hourly, non-exempt position. Base compensation will be $20 per hour.

Application Process

To apply, please send your resume and cover letter to brandcoordinator@fairstate.coop with the subject line, “Brand Coordinator Application”. Applications will be accepted and interviews conducted on a rolling basis. We are looking for someone who would be able to start as soon as possible.

Equal Employment Opportunity

Fair State Brewing Cooperative strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

WH MPLS