Marketing Manager: BSG
CraftBrewing Marketing Manager:
Allow your personal passion for craft brewing and your professional marketing expertise to blend seamlessly in this dynamic role at Brewers Supply Group. You don't look at this as just a job. This is an opportunity to combine your love of our products with your knowledge of all things marketing in a highly collaborative environment that will allow future growth while helping the company to maintain its industry leadership. Your knack for fostering cross-functional partnerships and your ability to manager and direct marketing projects and strategy will make an immediate impact here. This exciting role will provide you with the opportunity to identify, plan, and manage improvements and upgrades to our website and collateral, working directly with the VP of Marketing and creative team. This is a role that will allow you to build a stellar career with an industry leader whose corporate philosophy encourages collaboration between executive leadership, management, and employees.
As BSG's CraftBrewing Marketing Manager based out of our Shakopee, MN, office, your primary mission will be to develop and execute a strategic marketing plan for BSG CraftBrewing in concert with the creative department, VP of Marketing, and the CraftBrewing sales team. Your success in this role will be directly related to your prior knowledge and understanding of the brewing process and craft brewing products. In this role, you will develop strategic market plans and marketing materials while consulting with sales personnel to determine the proper materials and outputs. The marketing programs and tools that you help to design, develop, and implement will be instrumental in driving BSG's business by increasing the level of product awareness among customers. Your precise attention to detail, incredible organizational habits, and project management focus will allow you to effectively evaluate market reactions to advertising programs and merchandising policies to ensure the timeline adjustment to meet competitive conditions.
Equally important will be your solid background in social media strategy execution and customer segment surveys to fully gauge where we are with our customer base. Your strength in marketing, combined with your professional finesse and ability to work with others to get the job done, will be essential in allowing you to hit the ground running. This is a unique opportunity to use your previous craft brewing experience to be the subject matter expert and to truly understand the products, markets, and our consumers. You will have a strong impact on their success and on the continued success of BSG in this highly specialized field. Your top notch technical skills in Excel, Word, and PowerPoint are critical for your success in this role. This is a premier opportunity for a craft brewing enthusiast utilize your solid marketing skill set at Brewers Supply Group, where you can enjoy continued learning while growing your career with a global brand leader.
Rahr Corporation is a privately-held, family-owned company established in 1847 with headquarters 30 minutes from downtown Minneapolis in Shakopee Minnesota. Rahr primarily produces and globally distributes barley malt through its malt production facilities in Shakopee, Minnesota and Alix, Alberta. Through its subsidiary Brewer Supply Group (“BSG”), Rahr supports the craft (specialty) beer industry as a one-stop shop for industry related brewing supplies while operating a network of global supplier relationships and warehouses located throughout the U.S. BSG also provides specialty products to the US wine industry. BSG is a fast growing business in a growing market and has seen revenues increase more than 600% over the past 5 years. Rahr also owns and operates barley procurement and distribution business and a trucking and transportation operation. Through an investment partnership, Rahr is the owner/operator of Koda Energy, a biomass co-generation energy production facility at the leading edge of the U.S. renewable energy industry. The Company has sales over $300 million and over 200 employees.