Marketing Manager: Lakes & Legends Brewing Co.
Based in Minneapolis, Minnesota, this role is responsible for leading, managing, and executing an impactful, enthusiastic, cost-effective marketing program for Lakes & Legends Brewing Company. Our marketing manager will work hand in hand with our owners, taproom / brewery staff, and our distribution sales team to continue to grow Lakes & Legends brand awareness and sales revenue.
Responsibilities: Develop and execute an annual on-going marketing and communications plan focused on engaging with and continuing to build the brewery’s fan base. Lead external and internal communications for all aspects of the Lakes & Legends brand and products: media outreach, social media, newsletters, web, etc. Direct management of the marketing coordinator position to maximize our effectiveness within social media, marketing, and communication goals. Design and implement Lakes & Legends’ physical and social presence in the promotional market, including how the brewery is presented to new and returning customers at festivals and tastings.
Direct management of our team of part-time Brand Ambassadors to connect with consumers through one-on-one interactions and sampling of Lakes & Legends products (eg festivals, tastings).
Work with the team, contractors, and community to build out the brewery’s content creation capacity, enhancing the existing library of graphical, photo, and video assets.
Requirements: Enthusiastic passion for craft beer, collaborating with people, and positive make it happen attitude a must.
BA in business, marketing, communications, OR 3+ years’ experience in a related position(s). Ability to work independently with or without detailed direction.
Experience managing a team of people. Strong verbal, written, and interpersonal communication skills. Brilliant content creation talents. Proof of excellent time management and history of managing multiple aspects of a business. Strong command and understanding of MS Office, web / graphic design software, MailChimp, Shopify, etc.
Must be able to work some evenings and weekends.
Must be able to lift 60 lbs and move 165 lbs.
Event management experience a plus.
Benefits: * Competitive salary + health care * Flexible schedule * Professional yet relaxed work environment * Join an award winning and growing craft brewery located in downtown Minneapolis
Time Balance: 20% // External communications - social media, media outreach, newsletters 20% // Managing / scheduling people / team 20% // Content creation / story telling 10% // Taproom support - signage, brand messaging / personality 10% // Event / field activations 10% // Strategy / Planning development 10% // Internal communications - newsletters, product information = 100% // Execution
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