Director of Sales: August Schell brewing Company

New Ulm, MN

An authentic interest and ability to build meaningful relationships through great craft beer by sharing the story and embracing the heritage of August Schell Brewing Company is the most essential component to success in this position. The Director of Sales position is responsible for establishing the sales targets to meet the company objectives. Responsible for developing strategic sales plans based on company goals that will promote sales growth and customer satisfaction for the organization.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Develops plans and strategies for business development and achieving the company’s sales goals.

  • Directs implementation and execution of sales policies and practices.

  • Ensures communications are coordinated, supports sales plan objectives and meets organizational expenditure requirements in conjunction with VP of marketing.

  • Recommends sales strategies for improvement based on market research and competitor analyses.

  • Implements approved distribution strategies.

  • Manages multiple channel selling strategies.

  • Builds, develops and manages sales team capable of carrying out needed sales and service initiatives.

  • Performs other related duties as assigned.

  • Implements and manages the use of budgets.

  • Defines and coordinates sales training programs that enable staff to achieve their potential and support company sales objectives.

  • Manages customer expectations and contributes to a high level of customer satisfaction.

  • Compiles and utilizes information and data related to customer and prospect interactions.

  • Defines sales processes that drive desired sales outcomes and identifies improvements where and when required.

  • Puts in place infrastructure and systems to support the success of the sales function.

  • Provides detailed and accurate sales forecasting.

  • Monitors customer, market and competitor activity and provide feedback to company leadership team and other company departments.

  • Works closely with the marketing function to establish successful support, channel and partner programs.

  • Manages key customer and vendor relationships and participates in closing strategic opportunities, traveling for in-person meetings when necessary to develop key relationships.

  • Develops and implements programs by brand.

  • Manages personnel activities of staff to include hiring, training, coaching, motivating, disciplining, and making recommendations for termination as necessary.

  • Establishes and manages distributor sales meetings.

  • Ensures communications are coordinated between sales personnel and upper management which supports sales plan objectives and meets organizational expenditure requirements in conjunction with Marketing Manager.


  • Problem Solving/Analysis.

  • Business Acumen.

  • Strategic Thinking.

  • Results Driven.

  • Leadership.

  • Customer Focus.

  • Technical Capacity.

  • Communication Proficiency.

Supervisory Responsibility

This position is directly responsible for leading managers of the division and indirectly responsible for all employees within the division.

Work Environment

This position will operate out of the New Ulm, MN main office location most days. This role will include some travel, such as distributor visits or work with sales staff, within the brewery territory.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk; use hands to finger, handle or feel; and reach with hands and arms.

Position Type and Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday, 7:30 a.m. to 5 p.m. Occasional evening and weekend work may be required as job duties demand.


This position requires frequent travel, more than 50% Most travel is outside the local area and overnight.

Required Education and Experience

  • Bachelor’s degree in business administration, sales and marketing or related field.

  • A minimum of two years’ experience in beer/beverage sales and/or distribution is required.

  • Three or more years’ experience managing sales and/or brands

  • Highly developed technical skills – proficient in Microsoft Office (Outlook, Excel, Powerpoint, and Word)

  • Passion for Craft Beer

Preferred Education and Experience

  • MBA.

  • Strong understanding of beer distribution strategies

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Job Type: Full-time


  • Sales: 3 years (Required)